BONES ON THE STREET: GEN Z

In our industry, Gen Z is one of the hottest topics. It seems like everyone has an opinion and as researchers and filmmakers, a lot of these expert opinions on the generation seem far too simplistic, especially once you actually spend some time around the subjects in question.

We [Max Goldstein + Branden Mayer + Emily Austin] took to the streets of Chicago to ask regular people how they feel about the up and coming generation whether they were a part of it or not and while many of the answers echoed sentiments we find in headlines, many of them offered the nuance and understanding we strive to seek out in every project we take on.

What are your thoughts on Gen Z? What would you have told us if we’d run into you out there? Comment below, let’s see if we can reach a consensus.

-Branden Mayer